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5 Major Reasons Why You Should Invest in a CRM System Now

Updated: May 6, 2021

Invest in a CRM System

You might have heard about a CRM system, but perhaps it sounded just like another tech buzzword that trends for some time and then disappears. You don’t know what features the system has, and you aren’t convinced of why your business needs it. Let’s explore several ways of how your business can benefit from a CRM system and why you should invest in one.

1. Instant Access to Real-Time Data

How much information can your employees memorize about your customers? How many notebooks and Excel spreadsheets do you use to keep notes on your existing customers and prospects? How do you manage situations when your employees quit and take your client information with them?

By investing in a CRM solution, you’ll acquire a centralized data storage where you can keep an enormous amount of information related to your customers, such as their contact and purchase details, their interaction history with your brand - email communication and phone calls, billing information, etc. Having all your business-critical data in one place, you’ll be able to access this real-time information with just a click and never lose a record.

2. Reporting and Analytics

Reporting and analytics are critical for all organizations since they help the management make data-driven and evidence-based decisions. Some may argue that advanced Excel formulas also provide useful reports; therefore, it’s unreasonable to invest in a CRM system merely to reveal such statistics. However, the time spent on generating such reports isn’t justified when a CRM system can do this work instantly. The data and insights revealed by the reporting and analytics features of CRMs enable businesses to make critical decisions, understand the business trends, track KPIs, predict future customer behavior, and forecast sales.

3. Increased Data Security

The odds of losing all the data and customer records are higher for companies using Excel spreadsheets and documents for storing and tracking customer data. For example, your files can be accidentally or intentionally deleted or stolen by disgruntled employees. Hack attacks and malware are other common ways of losing your valuable information.

By acquiring a CRM system, you get a chance to reliably store your sensitive data in servers or cloud storage. You may argue that servers can crash and cloud storage services get compromised, but with regular data backups, not a single record will be lost.

4. Improved Collaboration Among Teams

CRM is a centralized and standardized system that works as a single reference point for the management and all your teams, and facilitates consistent communication between different departments boosting the efficiency and productivity of the company. The data stored in a CRM system can be used by sales representatives to track customers’ progress through the sales pipeline. Marketing teams can divide the customer base into segments and create personalized campaigns tailored to their specific needs. The customer support team can handle customer complaints and address their issues faster due to having tons of valuable information at their fingertips.

5. Task Management and Tracking

Task management is one of the crucial features of CRM systems that allow salespeople, support specialists, and all relevant employees to plan and manage their day effectively - follow-up with leads, call customers, and send the promised marketing materials on time. Managers can use this feature to assign tasks to team members, set due dates and reminders for each task.

To sum up, acquiring a CRM system is a necessary investment for businesses that want to grow and be successful. It facilitates communication and collaboration between teams and streamlines the work of salespeople and support specialists by providing instant access to real-time data. Reports generated within minutes allow managers to make critical business decisions. And finally, as you could see, with a CRM system at hand, you’ll always organize and complete your tasks on time.

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